Miss Fenty Has Done It Again!
Gold Medals, Lipgloss and Fenty Beauty at the 2024 Olympics
We’re back and consistent again and in this issue we’ll be covering gold medals, lipgloss and Fenty Beauty at the 2024 Olympics
Simone Biles Shines with Fenty Beauty at Olympics
Beauty in sports
The Importance of Inclusivity: A Comparative Study of the Paris Olympics and Fenty Beauty
Beauty Industry Booms, Reaches $670.8 Billion in 2024
Key Takeaways for Creatives
SPOTTED: U.S. gymnastics Simone Biles has been spotted using Fenty Beauty at the Olympics.
Fenty Beauty X Olympic and Paralympic Games
Fenty Beauty, owned by the luxury giant LVMH, has teamed up with the Olympic and Paralympic Games. This partnership shines a spotlight on how beauty is becoming a major player in the sporting world, where top athletes are celebrated not just for their gold medals but also for their glam looks.
As the Olympic Games progress, it's evident that beauty is big business in 2024. With an current average of 34 million viewers in first 4 days, up 77% from Tokyo, strategic product placements and OOH advertisements can be seen everywhere, both on the grounds and online. The Fenty Beauty and Olympics partnership not only elevates the brands but also reinforces the message that beauty and sport can coexist. Celebrating the strength and style of athletes worldwide, it's clear that this arena is not just for men.
Perks of the Partnership
One of the most exciting aspects of this partnership is the opportunity it brings to the 600 young volunteers at the Victory Ceremony who will award medals to athletes throughout the games. These volunteers will receive tutorials and makeup kits from the Miss Fenty, allowing them to create a 'designated look' using only Fenty Beauty products, ensuring that everyone involved in the Olympic and Paralympic Games in Paris will experience a touch of the Fenty magic.
Typically, brand partnerships, especially those involving luxury conglomerates like LVMH, focus on celebrities, influencers, and major brands. However, this collaboration aligns perfectly with the Paris Olympics' theme of liberté and égalité, celebrating a broader and more inclusive approach.
The Growing Value of the Beauty Industry
The beauty industry is a powerhouse, valued at approximately $617.2 billion in 2023, and projected to reach $670.8 billion with a 9% annual growth in 2024. This growth is driven by the increasing demand for diverse and inclusive beauty products, as well as the rising influence of social media and celebrity endorsements. The intersection of beauty and sports presents a unique opportunity for brands to tap into new audiences and create innovative marketing strategies.
Sports and beauty collaborations, like the Fenty Beauty partnership, are becoming more common as brands recognise the potential for cross-selling across industries. Athletes are influential role models who can inspire consumers with their dedication, discipline, and style. By aligning with sports events, beauty brands can enhance their visibility, connect with fans on an emotional level, and reinforce their commitment to diversity and empowerment.
Athletes as Beauty Icons
World-class athletes such as three-time Olympic champion Shelly-Ann Fraser-Pryce and sprinter Sha'Carri Richardson exemplify the duality of being both an athlete and a global brand. Fraser-Pryce is known for her colourful hair, which has become synonymous with her personal brand on the track. Richardson, on the other hand, is renowned not just for her incredible speed but also for her unique manicures and braided styles.
A Comparative Study of the Paris Olympics and Fenty Beauty
The launch of Fenty Beauty was a pivotal moment in the beauty industry, highlighting the importance of inclusivity in both marketing and product development. From the start, Rihanna's vision of "Beauty for All" set the tone for the brand, which debuted in 2017 with 40 shades of foundation and now offers over 50.
This inclusivity was about more than just variety; it was about crafting shades that genuinely catered to every skin tone, allowing everyone to find their perfect match. Fenty Beauty’s global launch in 17 countries, with simultaneous online availability in 137, showcased the brand’s commitment to universal accessibility.
The phenomenal response, with queues around the block and social media buzzing with diverse faces proudly wearing Fenty Beauty, proved that inclusivity not only resonates with consumers but also drives remarkable success. This launch demonstrated that when inclusivity is at the heart of a brand, it can transform the industry and set new standards.
Similarly, Fenty Beauty's marketing campaign for the Olympic and Paralympic Games is as groundbreaking as the partnership itself. The campaign focuses on celebrating diversity, strength, and beauty, aligning perfectly with the brand's core values. It features a series of dynamic advertisements showcasing athletes using Fenty Beauty products, emphasising the message that everyone can be their most beautiful selves, whether on the track or off.
The collaboration between Fenty Beauty and the Olympic and Paralympic Games is a testament to the evolving landscape of sports and beauty. By embracing this partnership, the games are setting a new standard for how beauty is perceived and celebrated in the world of sports.
Key Takeaways for Creatives from Fenty Beauty's Partnership with the Olympic and Paralympic Games
Expanding Beauty's Domain: Don’t underestimate the power of cross-selling. Think about how YOU can market you products to a new target audience while staying true to your brand values.
Inclusivity and Diversity: Creative campaigns should prioritise diverse representation, catering to a broad audience and reflecting a variety of identities and experiences.
Say NO to Influencers: ( Just Joking ) This campaign works beautifully because the some of the main ‘influencers’ are ‘regular’ people just like you and me. Building community and engaging with ALL of your customer group rather than just those with a high follower count can create a more inclusive and widespread brand presence.
Power of Social Media: Leverage social media or you are leaving money on the table. Simple.
Global Accessibility: Fenty Beauty’s commitment to global accessibility, from its extensive initial launch to its ongoing campaigns, illustrates the importance of making products available and appealing to a worldwide audience.
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