March’s Top 5 Marketing Campaigns

Here's our monthly round up of five creative campaigns that caught our eye in March. Get your notepad out, we’ve dropped some gems for creatives and founders!

In March, we saw new marketing campaigns that left a lasting impact on us here at akb studios. From the success of founder led campaigns with Huda Beauty to the vibrant resurgence of London's event scene with Recess, each campaign showcased a new take on creative communications.

Get your notepad out, we’ve dropped some gems for creatives and founders!

HUDA BEAUTY FAUX FILLER

Huda has mastered founder-led marketing campaigns and this latest ‘Faux Filler’ Lipgloss launch adds to the string of successes under the Huda Beauty Empire. Huda has also timed this launch alongside the viral resurgence of the ‘2016 makeup trend’, which has resurfaced online.

This campaign not only showcases Huda's recognition of the power of a personal brand, also underscores her intuitive understanding of market trends and consumer preferences. By capitalising on the renewed interest in a past trend, Huda positions her brand at the forefront of industry conversation, continuing to solidify its relevance.

Founders selling a physical product should take note of this and consider the implementing founder-led marketing into your communication roadmap. Understandably, being the face of your brand can be daunting, but you are your first customer!

One thing to learn. Never underestimate the importance of personal branding.

RECESSLAND IS BACK!

It's inspiring to witness London's leading event company, Recess, continue to flourish amidst such a challenging recession. As the UK grapples with a loss of community and communal spaces, organisations like Recess continue to provide a safe place for young people to come together and enjoy themselves in peace.

As you know, with the growing cost of living, young people bare the brunt of squeezed pockets, reduced enjoyment and declining post-grad job opportunities. With stagnant salaries and rising costs, young people have abandoned nightclubs resulting in closures across the country. Companies like Recess have stepped in to save the day and offer an alternative.

We hope you secured a ticket!

GYMSHARK’S LAUNCH IN SELFRIDGES

Gymshark is a powerhouse in the athleisure wear industry, so this is well deserved! Ben Francis, the founder, has grown the business with inclusivity at the forefront of its marketing and communications campaigns.

One notable aspect that sets Gymshark apart is their dedication to representing diverse body types. The mannequins that have been placed in their stores are representative of several different body types. This deliberate choice to embrace inclusivity is not only refreshing but also sends a powerful message of acceptance and empowerment. A commitment which also echoes throughout their roaster of models and influencers, like Oyinda Fitness and Leana Deeb.

This commitment to diversity is particularly important when considering Selfridges, which is one of London’s most popular luxury department stores. In a retail landscape where many items may be financially out of reach for the majority, Gymshark's decision to remain committed representation serves as a reminder of the importance of catering to all demographics.

Rhode Skin Phone Case

Hailey Bieber strategically unveiled her latest venture in early Feb with a candid shot of herself holding the phone case with a Rhode Peptide Lip Treatment slotted neatly into position and we were all quick to spot it. This case was later plastered across social media for months and provided Bieber with the opportunity to launch a brand new innovative product into the ‘Rhode Skin’ catalogue.

She leveraged the power of social listening and the free marketing from social media, to expand her brand's reach to a fresh audience. By ingeniously merging cosmetics with electronic accessories through this product, she effectively positioned her brand at the intersection of two industries.

Once more, this campaign is yet another example of the strength and impact of personal branding. With this launch, Bieber has bolstered her influence in both the beauty and tech realms, with something as simple as a phone case.

America’s Next Top Influencer

What began as a lighthearted online tease has swiftly blossomed into a viral sensation, capturing the interest of influencers and business leaders like Gary Vee and Monet McMichael. Brian's (@bran__flakezz) brainchild, once a playful concept, has now evolved into a tangible reality, as he is now pitching this show to real media executives.

With an entire online community rallying behind him, Brian’s journey serves as a reminder to all creatives. Never underestimate the potential of your ideas.

In today's world, even the most whimsical concepts have the power to develop into real products. As Brian's story illustrates, it’s important for creatives to embrace the limitless possibilities now available in today’s creative landscape. Someone is always watching and you never know where their support may take you.

There you have it, our top five creative campaigns for March.

If you take anything away from this round up, here are three key takeaways:

1. The Power of Personal Branding: By leveraging your own personality, you can effectively enhance your brand's reach, credibility, and relationship with consumers.

2. Inclusivity is a Strategic Advantage: Consider prioritising inclusivity in your marketing campaigns and product offerings. The importance of catering to diverse demographics and embracing inclusivity not only fosters a sense of belonging but also positions your brand as progressive and forward-thinking in today's increasingly diverse market.

3. Let Creativity and Adaptability Drive Success: Let creativity and adaptability be the cornerstone of your campaigns. By locking in to consumer needs, embracing innovation, and capitalising on emerging trends, brands and creatives can still find success even with obstacles in your way.