From Cameras to Talk Shows: How FLO Can Expand Their Brand with Creative Partnerships
Exploring Creative Brand Collaborations for FLO, Lessons in Strategy and Storytelling
FLO X KODAK
A brand collaboration with a nostalgic digital camera brand such as Kodak would make perfect sense for FLO … stick with me here.
The music video for their popular song “Summertime” recently marked its one-year anniversary. The video was professionally shot, but it also included footage taken by the girls themselves using VHS and Kodak cameras. Stuck in miserable London, I often find myself going to watch the video to remind myself of better times abroad in Marbella with the girls and that is the essence of FLO — fun with the girls.
As FLO embarks on their tour and upcoming festival performances, they could document behind-the-scenes videos and pictures on film. The vintage, digital and film camera era has returned, and we’ve seen this trend sweep across social media brand and marketing campaigns, re-introducing a unique aesthetic to footage. FLO could leverage this trend and partner with Kodak, which has a long history of producing high-quality cameras and film.
Many upcoming talents have capitalised off this and much of their brand has been built around this nostalgic era. We can already see the use of this medium across the group’s social media. By partnering with Kodak, FLO could further tap into this trend, whilst offering their fans a glimpse into their lives on tour, which we have already seen to be a massive success amongst their customer base.
This brand collaboration would be a match made in heaven. It would allow FLO to capture memories on film while also promoting a brand that embodies their fun and youthful spirit.
British Vogue X FLO: What’s In Our Bags
Another on-brand move for FLO would be an episode on British Vogue’s “What’s In My Bag” segment?
As the girls embark on their tour in America, this would be the perfect opportunity to show fans what they carry with them on tour day. From their favourite skincare products to the music they listen to through their headphones. Can you see the vision?
This would allow fans to get a glimpse into the personalities of each member. Jorja, Stella and Renée each have their unique flavour, and this would be a chance to showcase them as individuals while still highlighting their chemistry as a group.
But that’s not all — a follow-up episode a few years down the line could show how FLO has evolved over time. Fans and media, in general, love “founder stories,” and this would be another opportunity to show supporters the evolution of FLO throughout their career, similar to Billie Eilish’s annual interview with Vanity Fair.
Central Cee was recently featured on British Vogue’s “What’s In My Bag” segment, and it performed incredibly well, garnering 1.4million views in two weeks.
An episode on The Terrell Show, FLO sings…
Again, FLO’s likability and fun personality cannot be ignored and this could be showcased beautifully on “The Terrell Show”. This would allow the group to individually show off their voices, tap into a new demographic of supporters and also reconnect with their current listeners.
This move would also be a full circle moment, as Terrell previously hosted MNEK on the show three years ago. MNEK has been a significant influence on FLO’s success and he was a driving musical force behind the group’s debut hit single “Cardboard Box.” While Terrell has had duos on his show, such as VanJess, he has yet to feature a trio like FLO, making this appearance even more noteworthy. FLO will be making history and rightfully so.
Not only would this be a great opportunity for FLO to showcase their talent and connect with Terrell’s global fan base, but it would also be a chance for Terrell to expand his reach into the UK. Overall, this would be a win-win for everyone involved.
These strategies would enhance FLO’s brand image, reach a wider audience and cement their position as a rising music sensation.
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